Digital Marketing Emphasis: Like many other countries, Portugal has witnessed a shift towards digital marketing strategies. Companies are increasingly investing in online marketing, social media campaigns, content creation, and search engine optimization (SEO).
English Proficiency: While Portuguese is the primary language in Portugal, many international companies and agencies operate in English. Proficiency in English, alongside Portuguese, is often beneficial for international candidates seeking marketing and advertising roles.
Thriving Start-up Scene: Portugal has a growing start-up ecosystem, particularly in cities like Lisbon and Porto. Start-ups often look for marketing professionals who can contribute to their growth and brand awareness.
Tourism Industry: Portugal's thriving tourism industry requires skilled marketing and PR professionals to promote travel destinations, hospitality services, and experiences to international travelers.
Diverse Opportunities: The marketing and advertising sector offers diverse opportunities, including roles in brand management, digital marketing, content creation, public relations, media planning, market research, and more.
Creativity and Innovation: Companies value creative and innovative marketing strategies to stand out in the competitive market. Candidates who can bring fresh ideas to the table may find excellent opportunities.
Remote Work Possibilities: The COVID-19 pandemic accelerated the adoption of remote work, and some companies may offer flexible work arrangements even after the pandemic.
Networking Opportunities: Engaging in professional networking events, conferences, and online platforms can help international candidates make valuable connections and learn about job opportunities.
Agency Work: Marketing and advertising agencies in Portugal often hire international talent to work on projects for both local and international clients.
| Job Profile | Average Salary Range (per year in EUR) |
|---|---|
| Marketing Coordinator | €20,000 - €30,000 |
| Digital Marketing Specialist | €25,000 - €40,000 |
| Social Media Manager | €25,000 - €40,000 |
| Content Marketing Manager | €30,000 - €45,000 |
| SEO Specialist | €25,000 - €35,000 |
| Brand Manager | €35,000 - €50,000 |
| Public Relations Specialist | €25,000 - €35,000 |
| Advertising Copywriter | €20,000 - €30,000 |
| Market Research Analyst | €25,000 - €40,000 |
| Media Planner | €25,000 - €40,000 |
| Events Manager | €25,000 - €40,000 |
| Digital Advertising Manager | €35,000 - €50,000 |
| Communications Coordinator | €20,000 - €30,000 |
| Creative Director | €40,000 - €60,000 |
| PR Manager | €35,000 - €50,000 |
| Content Writer | €20,000 - €30,000 |
| Market Analyst | €25,000 - €35,000 |
| Media Relations Specialist | €25,000 - €40,000 |
| E-commerce Manager | €30,000 - €45,000 |
| Digital Content Creator | €20,000 - €35,000 |
Work Visa and Residence Permit: If you are a non-EU/EEA citizen, you will need a work visa and residence permit to work legally in Portugal. Your potential employer may assist you in the visa application process. Make sure to check the latest visa requirements and regulations with the Portuguese embassy or consulate in your home country.
Language Proficiency: Proficiency in Portuguese is highly valuable for working in the Marketing, Advertising & PR industry in Portugal, as many business interactions are conducted in Portuguese. Additionally, proficiency in English may be required, especially in international companies or roles involving communication with English-speaking clients.
Qualifications and Experience: Employers in Portugal typically seek candidates with relevant qualifications and experience in the Marketing, Advertising & PR field. Having a degree in Marketing, Communications, Business, or a related field, along with previous work experience in the industry, can enhance your job prospects.
Specialized Skills: Depending on the specific job role, employers may look for candidates with specialized skills such as digital marketing, social media management, content creation, SEO, market research, media planning, etc. Highlighting these skills in your CV or resume can increase your chances of getting noticed by employers.
Networking: Building professional networks and connections in the industry can be beneficial. Online platforms like LinkedIn can help you connect with professionals and recruiters in Portugal and may lead to job opportunities.
Cultural Awareness: Familiarizing yourself with Portuguese business culture and etiquette can be advantageous during interviews and interactions with potential employers.
Applying to Suitable Job Openings: Look for job openings in the Marketing, Advertising & PR industry in Portugal through online job portals, company websites, and recruitment agencies. Tailor your applications to each position to highlight your relevant skills and experiences.
Portfolio (for Creative Roles): If you are applying for creative roles such as graphic designer, copywriter, or content creator, having a strong portfolio showcasing your previous work and creative projects can be essential.
Interview Preparation: Prepare for interviews by researching the company, understanding its marketing strategies, and being ready to discuss your contributions to marketing campaigns or PR initiatives.
Demonstrate Adaptability: Show your ability to adapt to the local market and understand the specific marketing needs of businesses in Portugal.
| Job Profile | General Roles and Responsibilities |
|---|---|
| Marketing Coordinator | - Assist in the development and execution of marketing campaigns and initiatives. - Conduct market research and analyze consumer trends. - Coordinate promotional activities and events. - Manage social media accounts and engage with the audience. - Support the creation of marketing materials and content. - Monitor marketing performance metrics and report on results. |
| Digital Marketing Specialist | - Develop and implement digital marketing strategies and tactics. - Manage online advertising campaigns (e.g., Google Ads, social media ads). - Optimize website content and user experience for SEO. - Track and analyze website and social media analytics. - Create and curate engaging digital content (e.g., blog posts, videos, infographics). - Monitor and respond to online reviews and customer feedback. |
| Social Media Manager | - Develop and execute social media strategies. - Create and schedule engaging social media content. - Manage social media accounts and communities. - Monitor social media trends and respond to inquiries or comments. - Analyze social media performance metrics and adjust strategies accordingly. - Collaborate with marketing and content teams to align social media efforts with overall marketing campaigns. |
| Content Marketing Manager | - Develop and implement content marketing strategies. - Plan and create engaging and relevant content for various platforms. - Manage content calendars and ensure timely content delivery. - Optimize content for SEO and lead generation. - Collaborate with designers, writers, and subject matter experts to produce high-quality content. - Monitor content performance and audience engagement metrics. - Align content marketing efforts with overall marketing goals. |
| SEO Specialist | - Conduct keyword research and analysis. - Optimize website content for search engines. - Implement on-page and off-page SEO strategies. - Monitor and report on website ranking and traffic metrics. - Identify opportunities for website and content improvements. - Stay updated on SEO best practices and search engine algorithm changes. |
| Brand Manager | - Develop brand strategies and brand identity guidelines. - Oversee brand positioning and messaging. - Monitor brand perception and market trends. - Collaborate with marketing and design teams to ensure brand consistency. - Manage brand campaigns and promotions. - Analyze brand performance and consumer insights. - Protect and enhance brand reputation. |
| Public Relations Specialist | - Develop PR strategies and media relations plans. - Create and distribute press releases and media kits. - Build and maintain relationships with media contacts. - Pitch story ideas and secure media coverage. - Plan and execute PR events and press conferences. - Monitor media coverage and track PR performance. - Handle crisis communication and manage public perception. |
| Advertising Copywriter | - Create compelling and persuasive copy for advertisements. - Develop creative concepts and campaign messaging. - Tailor messaging for different media channels (print, digital, radio, etc.). - Collaborate with art directors and designers on ad visuals. - Ensure brand consistency in all ad copy and materials. - Review and edit existing copy to improve messaging and impact. |
| Market Research Analyst | - Plan and conduct market research studies and surveys. - Analyze market trends, competitor data, and customer insights. - Interpret and present research findings to stakeholders. - Use data analysis tools and techniques to derive actionable insights. - Provide recommendations based on research findings. - Support product development and marketing strategies with market insights. |
| Media Planner | - Develop media plans to reach target audiences. - Research and negotiate media buying opportunities. - Allocate budgets across various media channels (TV, radio, online, etc.). - Monitor media campaign performance and adjust plans as needed. - Collaborate with marketing teams to align media strategies with overall marketing goals. - Stay updated on media trends and advertising technologies. |
| Events Manager | - Plan, organize, and coordinate marketing events and promotions. - Manage event logistics and budgeting. - Coordinate with vendors and suppliers for event services. - Develop event concepts and themes. - Promote events through various channels. - Measure event success and gather attendee feedback. - Ensure events align with the brand's image and marketing objectives. |
| Digital Advertising Manager | - Develop digital advertising strategies and campaigns. - Manage digital ad budgets and performance. - Optimize ad targeting and audience segmentation. - Utilize various digital ad platforms (Google Ads, social media ads, etc.). - Monitor ad analytics and ROI. - Collaborate with creative teams to create effective ad visuals. - Stay updated on digital advertising trends and technologies. |
| Communications Coordinator | - Coordinate internal and external communications. - Draft and distribute internal newsletters and announcements. - Assist with public relations and media outreach activities. - Maintain media contact databases. - Monitor media coverage and prepare media reports. - Support the development of communication materials and presentations. - Ensure consistent messaging across communication channels. |
| Creative Director | - Lead and oversee creative teams (designers, copywriters, etc.). - Set creative direction and concepts for campaigns. - Review and approve creative materials. - Ensure brand consistency and creative excellence. - Collaborate with marketing and PR teams on campaign strategies. - Stay updated on industry trends and innovative creative approaches. - Mentor and guide creative team members. |
| PR Manager | - Develop and execute PR strategies and campaigns. - Manage media relations and press opportunities. - Write and distribute press releases and media kits. - Oversee crisis communication and reputation management. - Monitor and analyze media coverage and PR impact. - Build relationships with key media contacts and influencers. - Collaborate with marketing teams to align PR efforts with overall marketing objectives. |
| Content Writer | - Create engaging and informative content for various platforms. - Write blog posts, articles, social media posts, and website copy. - Conduct research to develop content ideas and industry insights. - Optimize content for SEO and target audience engagement. - Collaborate with marketing and design teams on content campaigns. - Ensure content aligns with brand voice and messaging. |
| Market Analyst | - Collect and analyze market data and trends. - Prepare market reports and competitor analysis. - Identify market opportunities and potential target segments. - Present findings and recommendations to stakeholders. - Forecast market trends and industry shifts. - Conduct market surveys and research studies. - Support marketing and sales strategies with data-driven insights. |
| Media Relations Specialist | - Cultivate relationships with media contacts and journalists. - Pitch story ideas and secure media coverage. - Write and distribute press releases and media advisories. - Monitor media coverage and respond to media inquiries. - Plan and coordinate media interviews and press events. - Maintain media contact databases. - Track and report media coverage and PR metrics. |
| E-commerce Manager | - Oversee e-commerce strategies and online sales channels. - Monitor website performance and user experience. - Manage product listings, pricing, and promotions. - Optimize online checkout processes and conversion rates. - Analyze e-commerce data and customer behavior. - Collaborate with marketing teams on e-commerce campaigns. - Identify opportunities for e-commerce growth and improvement. - Stay updated on e-commerce trends and best practices. |
| Digital Content Creator | - Develop creative and engaging digital content (images, videos, etc.). - Produce content for social media, websites, and digital advertising. - Collaborate with marketing and design teams on content campaigns. - Ensure content aligns with brand guidelines. - Optimize digital content for audience engagement and SEO. - Monitor content performance and metrics. - Stay updated on digital content trends and best practices. |
| Job Profile | General Job Eligibility |
|---|---|
| Marketing Coordinator | - Bachelor's degree in Marketing, Communications, or related field. - Proficiency in Portuguese and English (additional languages may be a plus). - Basic knowledge of marketing principles and strategies. - Strong organizational and communication skills. - Ability to work collaboratively and meet deadlines. |
| Digital Marketing Specialist | - Bachelor's degree in Marketing, Digital Marketing, or related field. - Proficiency in Portuguese and English (additional languages may be a plus). - Experience with digital marketing tools and platforms (e.g., Google Ads, Facebook Ads). - Knowledge of SEO, SEM, and social media marketing. - Analytical and data-driven approach to digital marketing. - Creative thinking and problem-solving skills. |
| Social Media Manager | - Bachelor's degree in Marketing, Communications, or related field. - Proficiency in Portuguese and English (additional languages may be a plus). - Experience managing social media accounts and campaigns. - Knowledge of social media analytics and engagement metrics. - Excellent communication and copywriting skills. - Ability to create engaging content for different platforms. - Understanding of social media trends and best practices. |
| Content Marketing Manager | - Bachelor's degree in Marketing, Communications, or related field. - Proficiency in Portuguese and English (additional languages may be a plus). - Proven experience in content marketing and content creation. - Strong writing and editing skills. - Understanding of SEO and content optimization. - Creative thinking and ability to develop engaging content strategies. - Knowledge of content management systems and analytics tools. |
| SEO Specialist | - Bachelor's degree in Marketing, Digital Marketing, or related field. - Proficiency in Portuguese and English (additional languages may be a plus). - Experience with SEO tools and techniques. - Knowledge of keyword research and on-page/off-page SEO. - Analytical skills to interpret SEO data and make recommendations. - Understanding of search engine algorithms and ranking factors. - Ability to stay updated on SEO trends and industry changes. |
| Brand Manager | - Bachelor's degree in Marketing, Brand Management, or related field. - Proficiency in Portuguese and English (additional languages may be a plus). - Proven experience in brand management and marketing. - Strong understanding of brand positioning and messaging. - Creative thinking and ability to develop innovative brand strategies. - Excellent communication and presentation skills. - Analytical mindset to assess brand performance and market trends. |
| Public Relations Specialist | - Bachelor's degree in Communications, Public Relations, or related field. - Proficiency in Portuguese and English (additional languages may be a plus). - Previous experience in public relations or media relations. - Strong writing and communication skills. - Ability to create and distribute press materials and media kits. - Relationship-building and media outreach skills. - Crisis communication and reputation management abilities. - Understanding of media landscape and PR metrics. |
| Advertising Copywriter | - Bachelor's degree in Marketing, Advertising, Copywriting, or related field. - Proficiency in Portuguese and English (additional languages may be a plus). - Proven experience in copywriting for advertising and marketing materials. - Creative thinking and ability to develop persuasive ad copy. - Attention to detail and ability to work under tight deadlines. - Collaboration with designers and marketing teams for ad visuals. - Understanding of brand voice and tone. |
| Market Research Analyst | - Bachelor's degree in Marketing, Market Research, Business, or related field. - Proficiency in Portuguese and English (additional languages may be a plus). - Experience conducting market research studies and surveys. - Analytical skills to interpret market data and trends. - Knowledge of data analysis tools and statistical methods. - Ability to present research findings and make data-driven recommendations. - Understanding of consumer behavior and market segmentation. |
| Media Planner | - Bachelor's degree in Marketing, Advertising, Media, or related field. - Proficiency in Portuguese and English (additional languages may be a plus). - Previous experience in media planning and buying. - Understanding of media platforms and buying opportunities. - Analytical skills to assess media performance and ROI. - Collaboration with marketing teams to align media strategies with campaign goals. - Knowledge of media trends and audience behavior. |
Marketing Coordinator: 0-2 years of experience in marketing or related roles.
Digital Marketing Specialist: 1-3 years of experience in digital marketing, SEO, or online advertising.
Social Media Manager: 1-3 years of experience managing social media accounts and campaigns.
Content Marketing Manager: 3-5 years of experience in content marketing and content creation.
SEO Specialist: 1-3 years of experience in SEO and keyword optimization.
Brand Manager: 3-5 years of experience in brand management or marketing.
Public Relations Specialist: 1-3 years of experience in public relations or media relations.
Advertising Copywriter: 2-4 years of experience in copywriting for advertising.
Market Research Analyst: 1-3 years of experience conducting market research studies.
Media Planner: 2-4 years of experience in media planning and buying.
Events Manager: 2-5 years of experience in event planning and management.
Digital Advertising Manager: 3-5 years of experience in digital advertising and campaign management.
Communications Coordinator: 1-3 years of experience in communications or related roles.
Creative Director: 5+ years of experience in creative roles, preferably in marketing or advertising.
PR Manager: 4-6 years of experience in public relations and media relations.
Content Writer: 1-3 years of experience in content writing for various platforms.
Market Analyst: 2-4 years of experience in market analysis and research.
Media Relations Specialist: 2-4 years of experience in media relations and PR.
E-commerce Manager: 3-5 years of experience in e-commerce management.
Digital Content Creator: 1-3 years of experience in digital content creation.
Wunderman Thompson: A global marketing communications company with a presence in Portugal, offering a range of advertising, marketing, and PR services.
Havas Portugal: Part of the Havas Group, a global advertising and communications company, Havas Portugal operates in Lisbon and provides integrated marketing services.
Edelman Portugal: Edelman is a leading global PR and communications firm, and its Portugal branch offers PR and media services to local and international clients.
McCann Lisbon: Part of the McCann Worldgroup network, McCann Lisbon is an advertising agency with a diverse portfolio of clients.
Ogilvy Portugal: Ogilvy is a global advertising and marketing agency with a branch in Portugal, providing creative solutions to clients.
Y&R Lisbon: Y&R (Young & Rubicam) is an advertising agency that operates in Lisbon, offering marketing and creative services.
Bar Ogilvy: Another branch of Ogilvy in Portugal, Bar Ogilvy focuses on branding, advertising, and digital marketing.
Lift Consulting: A strategic communications and PR consultancy firm based in Lisbon.
FCB Portugal: Part of the global FCB network, FCB Portugal is an advertising agency that provides creative and marketing services.
Babel: A PR and communications agency with offices in Lisbon, Porto, and Madrid, offering services in public relations, social media, and content creation.
Fullsix Portugal: A digital marketing agency providing services in web design, content creation, and digital campaigns.
Mirum Portugal: A digital agency offering marketing and advertising solutions in Lisbon.
OMD Portugal: Part of the global OMD network, OMD Portugal is a media planning and buying agency.
Publicis Portugal: Part of the Publicis Groupe, Publicis Portugal provides advertising and marketing services.
Magna Global Portugal: A media intelligence and investment agency with offices in Lisbon.
Personal Information:
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Work Experience:
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Research Job Market and Companies: Start by researching the job market in Portugal to identify companies and organizations that offer opportunities in the Marketing, Advertising & PR industry. Look for job portals, company websites, and professional networking platforms to find job openings.
Prepare Your CV/Resume: Update your CV or resume with your relevant skills, experience, and achievements. Tailor your CV to highlight your strengths and align them with the specific job requirements.
Language Proficiency: Ensure you have proficiency in Portuguese and English, as these are commonly used in business communication in Portugal. Fluency in additional languages can also be beneficial.
Create a Cover Letter: Write a compelling cover letter that introduces yourself, explains your interest in the company and position, and highlights your relevant qualifications and experience. Customize each cover letter for the specific job application.
Compile Supporting Documents: If applicable, gather additional supporting documents such as copies of certifications, diplomas, and a portfolio showcasing your work (if relevant to the position).
Job Search and Applications: Start your job search on various platforms, including job portals, LinkedIn, and company websites. Submit your applications along with your CV and cover letter through the specified application process (e.g., online application form, email).
Networking: Use professional networking platforms like LinkedIn to connect with professionals in the Marketing, Advertising & PR industry in Portugal. Networking can help you discover hidden job opportunities and gain insights into the job market.
Follow Up: After applying for a job, consider sending a follow-up email to express your continued interest in the position and inquire about the application status.
Prepare for Interviews: If your application is successful, you may be invited for interviews. Research the company and the role thoroughly, and prepare for common interview questions related to the industry.
Interview Etiquette: During interviews, demonstrate professionalism, enthusiasm, and your suitability for the role. Be punctual, dress appropriately, and engage actively with the interviewers.
Language Proficiency: During interviews, demonstrate your language proficiency, especially if the job requires fluency in Portuguese and English.
Negotiate Job Offer: If you receive a job offer, carefully review the terms and conditions. If necessary, negotiate the salary and benefits to ensure a mutually satisfactory agreement.
Work Visa and Residence Permit: If you are a non-EU/EEA citizen, ensure you have the necessary work visa and residence permit to work legally in Portugal. Your potential employer may assist you with the visa application process.
Accept the Job: Once all formalities are completed, accept the job offer and begin your exciting career in the Marketing, Advertising & PR industry in Portugal.
