Growing Industries: Malaysia has a dynamic and rapidly growing marketing and advertising sector, with companies across various industries investing in marketing and promotional activities to reach their target audiences.
Multinational Companies: Many multinational corporations have established their presence in Malaysia, creating job opportunities in marketing, advertising, and PR for both local and international candidates.
Language Proficiency: Malaysia's multilingual environment provides an advantage to international candidates who are fluent in English and other languages commonly used in business, such as Malay, Chinese (Mandarin/Cantonese), and Tamil.
Digital Marketing and E-commerce: With the increasing focus on digitalization and e-commerce, there is a rising demand for professionals skilled in digital marketing, social media marketing, and online advertising.
Creative Industries: Malaysia has a thriving creative industry, including advertising agencies, design firms, and media companies, offering various roles for creative and innovative professionals.
PR and Corporate Communications: Companies in Malaysia value effective public relations and corporate communications to maintain their reputation and manage crisis situations, creating opportunities for PR professionals.
Events and Exhibition Management: The events and exhibition industry in Malaysia is active, and international candidates with expertise in event management and marketing may find opportunities.
Government Initiatives: The Malaysian government has been actively promoting foreign direct investment and supporting the growth of various industries, which can positively impact job opportunities.
Competitive Job Market: The job market in these industries can be competitive, with employers seeking candidates with relevant experience, strong communication skills, and the ability to adapt to the local business environment.
| Job Profile | Average Salary Range (MYR per annum) |
|---|---|
| Marketing Coordinator | 35,000 - 55,000 |
| Advertising Assistant | 30,000 - 45,000 |
| PR Assistant | 30,000 - 45,000 |
| Digital Marketing Executive | 40,000 - 60,000 |
| Social Media Specialist | 40,000 - 60,000 |
| Market Research Analyst | 45,000 - 70,000 |
| Copywriter | 35,000 - 55,000 |
| Media Planner | 50,000 - 75,000 |
| Brand Manager | 60,000 - 90,000 |
| Public Relations Manager | 65,000 - 100,000 |
| Marketing Manager | 70,000 - 110,000 |
| Advertising Manager | 70,000 - 110,000 |
| Digital Marketing Manager | 80,000 - 120,000 |
| Social Media Manager | 80,000 - 120,000 |
| Market Research Manager | 85,000 - 130,000 |
| Creative Director | 90,000 - 150,000 |
| Media Director | 100,000 - 160,000 |
| PR Director | 100,000 - 160,000 |
| Marketing Director | 110,000 - 180,000 |
| Advertising Director | 110,000 - 180,000 |
Valid Passport: You must have a valid passport from your home country with at least six months' validity from the date of entry to Malaysia.
Employment Pass (EP) or Work Permit: International job applicants need to obtain an Employment Pass (EP) or work permit to work legally in Malaysia. The EP is typically issued to skilled professionals, managers, and executives.
Job Offer: Before applying for an EP or work permit, you must have a valid job offer from a Malaysian employer in the Marketing, Advertising, or PR industry.
Relevant Qualifications and Experience: Employers in Malaysia usually prefer candidates with relevant qualifications and work experience in their respective fields. Having a degree or diploma related to Marketing, Advertising, PR, or a related field will increase your chances of employment.
Company Sponsorship: The employer in Malaysia must act as your sponsor and apply for the Employment Pass or work permit on your behalf.
Approval from Immigration Department: The EP or work permit application must be approved by the Malaysian Immigration Department.
Language Proficiency: Depending on the job position and employer's requirements, proficiency in English and other languages commonly used in Malaysia, such as Malay, Chinese (Mandarin/Cantonese), or Tamil, may be beneficial.
Health Screening: Some work permit categories may require you to undergo a health screening before being allowed to work in Malaysia.
| Job Profile | General Roles and Responsibilities |
|---|---|
| Marketing Coordinator | - Assist in the development and implementation of marketing strategies. - Coordinate marketing campaigns and promotional activities. - Support market research and competitor analysis. - Assist in organizing events and exhibitions. - Prepare marketing materials and content. |
| Advertising Assistant | - Support the advertising team in creating and implementing advertising campaigns. - Assist in drafting ad copy and content. - Help with market research and target audience analysis. - Coordinate with creative teams for ad design and production. - Monitor and analyze ad performance. |
| PR Assistant | - Assist in planning and executing public relations campaigns. - Draft press releases and media materials. - Monitor media coverage and prepare media reports. - Assist in organizing PR events and press conferences. - Maintain media contacts and relationships. |
| Digital Marketing Executive | - Implement digital marketing campaigns across various channels (SEO, SEM, social media, email marketing, etc.). - Analyze digital marketing data and performance metrics. - Optimize website content and user experience. - Manage social media accounts and engagement. - Collaborate with the creative team for digital assets. |
| Social Media Specialist | - Manage and grow social media accounts for the company. - Create engaging social media content and campaigns. - Monitor social media trends and respond to comments and inquiries. - Analyze social media data and insights. - Collaborate with marketing and PR teams for integrated campaigns. |
| Market Research Analyst | - Conduct market research to gather data and insights. - Analyze consumer behavior, market trends, and competition. - Prepare market research reports and presentations. - Support decision-making with data-driven recommendations. - Use various research methodologies and tools. |
| Copywriter | - Write persuasive and engaging copy for various marketing materials. - Create content for advertisements, websites, brochures, etc. - Collaborate with designers and marketing teams for campaign materials. - Maintain consistent brand messaging across platforms. |
| Media Planner | - Develop media plans to reach target audiences effectively. - Identify suitable media channels and advertising opportunities. - Negotiate media buying and placements. - Monitor and analyze media performance and ROI. - Optimize media budgets for maximum impact. |
| Brand Manager | - Develop and execute brand strategies and positioning. - Monitor brand performance and market trends. - Collaborate with cross-functional teams for product launches and campaigns. - Ensure brand consistency across all marketing activities. - Manage brand budgets and sponsorships. |
| Public Relations Manager | - Plan and oversee PR campaigns and activities. - Cultivate media relationships and manage media inquiries. - Draft press releases and media materials. - Handle crisis communications and reputation management. - Coordinate PR events and media engagements. - Monitor PR performance and impact. |
| Marketing Manager | - Develop and execute marketing strategies and campaigns. - Manage marketing budgets and resources. - Lead marketing team and coordinate with other departments. - Analyze market trends and consumer insights. - Oversee product launches and promotions. - Measure and report marketing ROI. |
| Advertising Manager | - Lead advertising campaigns and creative development. - Collaborate with creative teams and media agencies. - Analyze advertising effectiveness and consumer response. - Manage advertising budgets and ROI. - Ensure brand consistency in advertisements. - Oversee media planning and buying. |
| Digital Marketing Manager | - Develop and implement digital marketing strategies. - Manage digital marketing campaigns and channels. - Analyze digital marketing data and performance metrics. - Optimize online presence and user experience. - Lead digital marketing team and collaborate with cross-functional teams. |
| Social Media Manager | - Oversee social media strategy and content planning. - Manage social media accounts and engagement. - Analyze social media performance and insights. - Collaborate with marketing and PR teams for integrated campaigns. - Stay updated with social media trends and best practices. |
| Market Research Manager | - Lead market research projects and data analysis. - Interpret research findings and provide actionable insights. - Develop market research plans and methodologies. - Collaborate with internal teams and external research agencies. - Present research findings to stakeholders. |
| Creative Director | - Lead the creative team and oversee concept development. - Ensure creative projects align with brand identity and marketing goals. - Collaborate with marketing and advertising teams for campaign development. - Provide creative direction and feedback to designers and copywriters. |
| Media Director | - Oversee media planning and buying strategies. - Lead negotiations with media vendors and partners. - Monitor media performance and effectiveness. - Optimize media budgets for campaigns. - Collaborate with marketing and advertising teams for integrated media campaigns. |
| PR Director | - Develop PR strategies and crisis communication plans. - Manage media relations and handle media inquiries. - Oversee PR events and press conferences. - Collaborate with senior management on PR initiatives. - Monitor PR performance and impact. - Provide leadership to the PR team. |
| Marketing Director | - Develop overall marketing strategies and plans. - Lead marketing teams and coordinate with other departments. - Analyze market trends and competition. - Oversee product launches and promotions. - Monitor marketing budgets and ROI. - Report to senior management on marketing performance. |
| Advertising Director | - Lead advertising campaigns and creative direction. - Oversee advertising budgets and ROI. - Collaborate with creative teams and media agencies. - Ensure brand consistency in advertisements. - Monitor advertising performance and consumer response. - Report to senior management on advertising results. |
| Job Profile | General Job Eligibility |
|---|---|
| Marketing Coordinator | - Relevant degree or diploma in Marketing, Business, or related field. |
| - Some experience in marketing or related fields may be preferred. | |
| Advertising Assistant | - Relevant degree or diploma in Marketing, Advertising, or related field. |
| - Entry-level position; prior experience may be an advantage but not always required. | |
| PR Assistant | - Relevant degree or diploma in Public Relations, Communications, or related field. |
| - Strong writing and communication skills are essential. | |
| Digital Marketing Executive | - Degree in Marketing, Digital Marketing, or related field. |
| - Proficiency in digital marketing tools and platforms. | |
| Social Media Specialist | - Degree in Marketing, Communication, or relevant field. |
| - Demonstrated experience in managing social media platforms and content creation. | |
| Market Research Analyst | - Degree in Marketing, Market Research, Statistics, or related field. |
| - Strong analytical and research skills. | |
| Copywriter | - Degree in Marketing, Journalism, or related field. |
| - Portfolio showcasing writing skills and creativity. | |
| Media Planner | - Degree in Marketing, Advertising, or related field. |
| - Familiarity with media buying and planning tools. | |
| Brand Manager | - Degree in Marketing, Business, or related field. |
| - Experience in brand management and product marketing. | |
| Public Relations Manager | - Degree in Public Relations, Communications, or related field. |
| - Proven experience in PR and media relations. | |
| Marketing Manager | - Degree in Marketing, Business, or related field. |
| - Significant experience in marketing or related roles. | |
| Advertising Manager | - Degree in Marketing, Advertising, or related field. |
| - Proven track record in advertising campaign management. | |
| Digital Marketing Manager | - Degree in Marketing, Digital Marketing, or related field. |
| - Extensive experience in digital marketing strategies and campaigns. | |
| Social Media Manager | - Degree in Marketing, Communication, or relevant field. |
| - Successful track record in managing social media accounts and campaigns. | |
| Market Research Manager | - Degree in Marketing, Market Research, or related field. |
| - Proven experience in market research and data analysis. | |
| Creative Director | - Degree in Advertising, Design, or related field. |
| - Extensive experience in creative direction and concept development. | |
| Media Director | - Degree in Marketing, Advertising, or related field. |
| - Proven track record in media planning and buying. | |
| PR Director | - Degree in Public Relations, Communications, or related field. |
| - Extensive experience in PR strategy and crisis communications. | |
| Marketing Director | - Degree in Marketing, Business, or related field. |
| - Significant experience in senior marketing roles. | |
| Advertising Director | - Degree in Marketing, Advertising, or related field. |
| - Proven track record in managing advertising campaigns and creative direction. |
Entry-Level Positions:
Experience Required: These positions typically require 0-2 years of relevant experience. Fresh graduates or individuals with internships or entry-level marketing and communication roles may be considered.
Mid-Level Positions:
Experience Required: These roles often require 3-7 years of relevant experience in the respective field. Candidates should have a proven track record of successful campaigns and projects.
Senior-Level Positions:
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